To get the best results out of Axe Styling,
guys need to know how to use it. Unfortunately,
young guys are allergic to styling advice. So we tapped
into a universal insight, teamed up with two of
YouTube's best comedians—to create the first styling
video they actually want to watch.
guys need to know how to use it. Unfortunately,
young guys are allergic to styling advice. So we tapped
into a universal insight, teamed up with two of
YouTube's best comedians—to create the first styling
video they actually want to watch.
Responsibilities: Concept Development, Art Direction
Copywriter: Chris Phillips
Creative Director: Alex Bodman
Copywriter: Chris Phillips
Creative Director: Alex Bodman