Sharing meals not only brings people closer together, it encourages them to share more of themselves — as they are. To continue the "Share Something Awesome" series by Red Baron, we created a campaign around pizza, unlocking a deeper connection with other people willing to share their truths.
We went beyond film and partnered with Creators to share confessionals they've been meaning to get off their chests — confessions their followers might find surprising.
Featured in Little Black Book and Best Ads on TV
Roles + Responsibilities: Concept Development, Creative Direction, Art Direction, Design, Production
Created With: Kirsten Rutherford, Martin Insua, Andrew Boyer, Will Stearns