How do you market a car, without showing the car?
To build excitement for the Mercedes-Benz GLA,
we created custom luxury mats that represented the
vehicle’s cargo footprint. Then we sent the mats to
celebrities and influencers, who treated them
as a blank canvas.
To build excitement for the Mercedes-Benz GLA,
we created custom luxury mats that represented the
vehicle’s cargo footprint. Then we sent the mats to
celebrities and influencers, who treated them
as a blank canvas.
Responsibilities: Concept Development, Art Direction
Copywriter: Chris Phillips
Creative Director: Alex Bodman
Associate Creative Director: Penn Li
Copywriter: Chris Phillips
Creative Director: Alex Bodman
Associate Creative Director: Penn Li