To launch the first-ever, Meta parent branding to represent its multitude of apps including WhatsApp, Oculus, Messenger, and Instagram — we created Photography + Art Direction that featured real people from across the world who use our platforms to empower themselves and their communities.
These stories include farmers, activists, and people from all walks of life, who make a positive impact in their respective circles.
Roles + Responsibilities: Concept Development, Art Direction, Casting, Styling, Production
Creative Director: Mariano Cassisi
Photographer: Tom Johnson
Creative Director: Mariano Cassisi
Photographer: Tom Johnson