To launch the first ever, Meta parent branding to represent its multitude of apps including WhatsApp, Oculus, Messenger and Instagram — we created Photography + Art Direction that featured real-people from across the world who use our platforms to empower themselves and their communities.
These stories include farmers, activists, and people from all walks of life, who make a positive impact in their respective circles.
Roles + Responsibilities: Concept Development, Art Direction, Casting, Styling, Production
Creative Director: Mariano Cassisi
Photographer: Tom Johnson
Creative Director: Mariano Cassisi
Photographer: Tom Johnson